"Marketing without digital strategy is like driving without direction". - Morina Kurniawan

CAS - "Creative, Analytical and Strategic" Thinker, that’s the best 3 words to describe her.

As digital marketing strategist, she is responsible for paid digital media strategy and execution across all digital/social media platforms. She has an expert understanding of digital analytics, content creation as well as creative best practices in the digital age, in order to help her clients crafting the right digital strategy for their businesses.

In her leisure time, she enjoys creating share-worthy instagram posts to channel out her creativity.

Esther1 Our Team | iFoundries Singapore

Esther Tay

"Never Regret. Go for it. Whether it ends good or bad, it was an experience."

As a senior digital project executive, Esther is responsible for the management of digital projects in iFoundries from conception to delivery.

Graduated with a Cyber Security and Forensics degree from Murdoch University. She has honed a diverse skill set from a mixture of technical and business knowledge through her exposure in the IT and Project industry.

She brings different teams together to make magic happen.

Esther is passionate about cooking and reading books and novel.